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Apsen: a friendly company
In October 2003, APSEN was selected and appointed to receive the Certification as a “Empresa Legal” (meaning a “Friendly Company”), a seal for quality created by the NGO Instituto Motiva de Educação Comunitária e Desenvolvimento Local (Motiva Institute for Communitarian Education and Local Development). The referred certification is provided through the “Prêmio Motiva de Responsabilidade Social (Motiva Prize for Social Responsibility), granted after an evaluation based on the international requirements from the Social Accountability Norm (SA8000) that deals with business administration and Social Responsibility. The seal “Empresa Legal” represents the accomplishment of the requirements for social responsibility, verified in loco through a checklist in accordance to the Norm. The seal is basically composed by the symbology related to the requirements of the SA8000, in agreement with the description bellow, encircling the main object with the symbols of Justice, representing legality; the symbol of a thumb pointing upward, which represents a positive action or “legal” (friendly); the pencil of the Motiva Institute, which created the prize; and the crown of laurels, representing the glory of those bearing the referred certificate.
Environmental Preservation: represents the accomplishment of legal requirements and the respect toward environmental preservation.
Respect to Human Rights: represents the respect to the universal principles of human rights, such as the absence and the fight against hard or slave labor.
Working Relationship: represents the good labor relationship with collaborators, unions, and government.
Integration of the handicapped: represents the commitment to vocational rehabilitation and employment of those bearing a physical deficiency.
Organizational Ethics: represents the ethic commitment to governments, shareholders, suppliers, and distributors, as well as the integrity to perform market practices and efficiency to client service assistance.
Social Concerns (Philanthropy, Education, and Culture): represents the commitment to philanthropic actions to support families, incentive to education and culture by means of communitarian support, volunteer services, investments directed toward social marketing, and monitoring of the social balance.
Excellence for Health and Safety: represents the commitment and respect to the laws for occupational safety and health, directed to work conditions and to the motivation level of the company employees.
Respect for Child Rights: represents the commitment of the company to the rights of children, respecting the requirements for a minimum age to work.
For all these reasons, this Seal is a fair motive of pride to all members of the APSEN family, mainly because it represents a collective victory, the result of a continuous contribution of all.
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